Podcast: How to bring AI into manufacturing safety culture
Key Highlights
- Integrate AI into existing safety workflows to gain more value from data without disrupting employees’ daily routines.
- Involve frontline supervisors early when deploying AI to improve usability, adoption and real-time feedback from field teams.
- Use AI to analyze safety data, identify hazards and gaps, refine training, and give safety teams more time in the field.
- AI can help manufacturers turn years of collected safety data into actionable insights while freeing professionals to focus on coaching and mentoring.
In this episode of Great Question: A Manufacturing Podcast, McKenna Schutty, safety, health and environmental manager at TDIndustries, a Texas-based facilities services and mechanical construction company, discusses how her company brought AI into its safety organization.
Below is an excerpt from the podcast:
Adrienne Selko, EHS Today: Can you please begin by letting our listeners know how safety fits into your company culture.
McKenna Schutty, TDIndustries: TD is an employee-owned mechanical construction and building services company. So we build, maintain, operate some very important facilities across the US. But what really makes TD different is our culture. And whenever I think about safety and culture, I really just go back to our core values of fiercely protecting the safety of all, passionately pursue excellence in building and maintaining trusting relationships. And I think that's really going to be our secret sauce of how we do it. These aren't just words; they're really woven into our daily operations.
And as a company, as safety managers, we are very involved in those conversations that drive our relationships with not just internal relations, but also our clients and how we operate from day-to-day. So safety is a big part of our culture because that is really how we operate. That's how we treat each other and how we develop our work into what we're doing every day and then beyond into different years as well.
AS: So let's talk about AI. Since everybody in the world is talking about AI, we want to do the same. Can you talk to us about what strategy you use to bring AI into the company?
MS: Yes, so AI is everywhere. We integrate it in a lot of different facets across TD, but in safety specifically, we really emphasize it in our daily plannings. Our processes are already important to us. So that includes just our pre-task safety plans, our observations, our safety engagement activities, anything that we're doing every single day, that's what we were really focusing on because those are our routine daily tasks that really just drive our engagement. And that's already something that we're collecting a lot of data on. And so our question was really, how do we really learn from it? We already have all this data. So how are we effectively improving our processes with the data that we're collecting?
And so AI has really been a big tool for us just because we're not really changing the way that they're operating or the way that they do their work. We're simply just getting more value from the processes that they are already trusted by using and integrating that into their daily functions. So we're not really changing their day-to-day. We're more using it as a resource to multiply and just drive the engagement overall from an assistance type of standpoint and see how effective we can push that envelope.
AS: Okay, so this next question is actually a series of questions. We'll talk about how this was communicated to the workforce. Was there an opportunity for both employees and managers to have input into it? Did you need to use any specific training? And finally, was there any pushback from employees?
MS: Great question. We are always very intentional whenever we roll out new processes, especially around a big topic such as AI. Since we are employee-owned, we are very much more focused on involvement, especially with technology and processes. So the message was very simple. We were always going to use AI just to support our team as a tool and to enable us to just better serve ourselves and each other across multiple teams. And so yes, we did have different trainings, but it's really a way of integrating, a way of communicating as well of our daily conversations as well.
So it was a way to help us identify what was going on from a daily perspective, but also see what gaps we are addressing as we progress through our planning programs. And so it was able to help us see how well it was being implemented. We were able to see how the safety plans were being planned, communicated, engaged, and using that as a precursor to see how we can evaluate the positive behaviors and also learn from each other at a different scale.
So yes, we did involve our supervisors. We do that very, very early on in the adoption process just to make sure that our initial pilot is successful. And so we incorporate them from ground zero. We incorporate any feedback. They're our first person that we talk to, essentially, because they're the ones, boots on the ground. They're the ones that know exactly what their team needs and see how we want to design a program and an interface for themselves. And so if we don't design and listen to our team, we're probably not going to be able to get the utilization aspect from it.
And so if we are able to work together, that means that we'll have multiple engagements in the design strategies so that we are able to create an interface that's easy to use, because if it's not easy to use, most likely they're not going to use it. And so it's really easy to use that in our favor. And that's probably the best implementation strategy that we've developed and keep using, because with their feedback, we're able to take strategies and edit them in real time. And so we're able to make the interface a lot easier in terms of the field user and what they might need day-to-day.
AS: Was there any pushback when you introduced the system?
MS: No, I think our employees were very open. I think they saw it as an opportunity. They heard of AI, they know what it is, they're intrigued. And so it's a conversation that they want to be a part of just because the nature of not really knowing much at first. And so they have innately wanted to be a part of the pilot process. So it's a lot of value that they saw firsthand.
What we saw was that they were able to see how it would benefit themselves throughout the day. And so it made their day-to-day easier. It reduced a lot of the manual processes. It increased a lot of the efficiencies overall and just helped them plan better daily. And so the adoption flowed quite naturally. And so that was just another reason that the engagement was quite high whenever we first implemented AI strategies into our daily planning programs, just because it was a way to communicate between across teams across people and across different geographies as well.
AS: Was there any specific training that you had to use with AI? As you said, most people are using it in some format, but it's a different application from home use and business use.
MS: Yes, so we do have different ways of training, because definitely one type of training does not fit all different facets of our workforce. So the first one we have is a learning module that kind of breaks down what AI is, how we're implementing it into our programs. And then we also really rely on the field teachings as well.
A lot of times the vessel of communication changes, whether that's an iPad, a phone, a computer. So that does look a little bit different per user plus user choice, their own preferences as well. And so our approach was to provide the most specific guidance to learn and teach others the way that they learn best, right? So we're able to do more on-demand training since the goal was to encourage just to increase engagement and then documentation over the company. So we were able to go into the field and do hands-on training, but also for those who made us need a refresher, we have like screen sharings of availabilities or pre-recorded videos of step-by-step what to do. And that was really beneficial, especially for those that are going on vacation or haven't gone for a month or two. And they saw that there was a change and was like, how do I do this?
Sometimes just a how-to video is the best way to approach those conversations because a lot of people are visual learners in our industry. And so a lot of times it's as easy as just a video of walking them through the process to just explain. And that is the easiest way that I have found to be beneficial.
AS: Okay, so you talked about transparency and shared ownership, bringing this into your company and make sure it's valued. Not all companies subscribe to that. So maybe just talk a few minutes about how that's important and how you feel that's contributed toward your end results.
MS: So transparency and ownership are huge for us. I think if you're transparent with your information, your buy-in increases overall. So wherever you see transparency, I kind of identify that with trust. So transparency builds trust. Your team is more on board with what you're hearing and what they're hearing and seeing where you're headed. They know the direction where you're going, and they'll help you get there if you allow them to. And so AI has been really important because it's gathered all that information for us.
And so for us, people are way more willing to engage whenever they understand that purpose and know the goal is to continuously improve their day-to-day functions because as I mentioned earlier, TD is an employee-owned company. And so our ownership is talked about a little bit differently because we genuinely care and improve the business because we all own it as well. There's a lot more pride in our work because of what we do, especially because some of the biggest feedback I hear is on the weekends, people love to drive downtown and point to their families. I built that building. I maintain that building. There's a lot more ownership to just the job. It's visible. It's beyond just your workday. It's going into your family time and pride of ownership in where you live.
And so that transparency, that ownership is huge on the grand scheme and is going beyond just AI. That's going into just trust in general.
AS: So let's shift a little bit more to some of the safety aspects. What areas of safety are you focusing on with regard to the data that you're receiving from AI?
MS: We're mainly focusing on planning quality, our safety observations, our hazard recognitions, inspections, and just overall engagement. We found that if you are focused on the bottom line of just great plating conversations, innately your workforce will be interested in the quality of conversations happening before, during, even after work begins. And so AI has helped us understand that whether we're consistently having these conversations, the quality of conversations that we're having, the gaps that we are looking at to improve, and then how we mitigate those risks because sometimes a lot of our workforce are doing routine tasks.
And so we're able to see from a different perspective, different hazards and mitigation strategies that are available beyond what they might know, right? So it's a learning opportunity as well because you're able to look at your tasks differently. So that's why we're really looking at the engagement of it all, because you're able to retrieve a lot more data to see where your opportunities are for the next conversations.
AS: Has your company taken specific steps or updated safety procedures based on the data that you're getting from AI?
MS: AI has been giving us a big advantage of visibility. And so we are able to continue to improve based off what the data is saying. So the data is letting us refine training. It's letting us coach. It's giving us a way to communicate more because we're able to focus our attention to where it really matters. And for us, that gives the safety team more time in the field.
So AI has been a good asset to collect the data and digest it, but now it's giving time back to the safety team because we're able to provide more insight on the field level.
So yes, we have taken specific steps. We have integrated a lot of policies as well, but it's also a way that we can use it as insight. And so that's really where we are using AI. It's not necessarily specific, but our people are determining the best course of action to move forward.
AS: I know you're somewhat early in the implementation, but are you measuring your success or have you set up specific metrics that you want to hit?
MS: Yes, and a lot of that comes from that engagement conversation. Are people participating? Are people planning? Are people using the program? And if the answers are yes or no, that's kind of where our engagement is, and we can use that to be more beneficial. So like, are they identifying hazards effectively? How can we make it more effectively? And we've seen a lot more tremendous growth in both the participation and the quality of safety engagement over all the past few years. And so we've been able to process hundreds of thousands more safety engagements than we could prior to using this tool.
And so at the end of the day, we're focused on helping people make better decisions and create safer outcomes. And that's the metric that matters the most.
AS: So as you're looking ahead and you've been doing this for how many years now?
MS: About four now.
AS: Okay, so you're ahead of a lot of people. What are you looking at next? Where do you see the next implementation is for your company?
MS: I think with AI, it's really important to keep a mindset of continuous learning. You're always going to stay learning, which is very exciting because there's so many opportunities that we may not even know yet. The next phase is really how we improve, how we deliver those insights to leaders. Like I said, there's a lot of data. It's how we're using it next that’s going to really propel us into the future and help teams learn even faster to one another.
So I think with AI, what we have been learning is that it's a way to unify teams in a way that it could increase a lot of information to flow cross-functionally amongst different teams in one city. But it also could flow into different geographies as well, potentially into different states, depending on what type of company you are.
AS: As we're looking out ahead, just kind of pull up the view a little bit to the whole safety industry. How do you feel that this is going to benefit the industry as a whole?
MS: I think that AI will change a lot of fundamentals that we are seeing from day-to-day. For decades, I mean, we've been collecting huge amounts of information, but it wasn't always easy to turn that information into meaningful action. And so AI helps us bridge that gap.
And so I think we're seeing a lot of organizations become better at identifying emerging risks, improving training and develop future leaders overall. But I think AI is going to be helping the safety professionals spend less time searching for that information and doing more time, spending more time into what they're doing best, which is coaching, mentoring, protecting at the front of it all.
So I think AI and the technology overall could be just increasing the amount of safety conversations that we're having, which Intune tends to have more safety focused mindsets. So it is possible that there is an increase of safety outcomes overall from this as years progress. But it's really exciting to be a part of the future to see how helping humans can be reached to its full potential using whatever technology we are able to use to do that.
About the Podcast
Great Question: A Manufacturing Podcast offers news and information for the people who make, store and move things and those who manage and maintain the facilities where that work gets done. Manufacturers from chemical producers to automakers to machine shops can listen for critical insights into the technologies, economic conditions and best practices that can influence how to best run facilities to reach operational excellence.
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About the Author
Adrienne Selko
Adrienne Selko is senior editor at EHS Today and Material Handling & Logistics. Previously, she was in corporate communications at a medical manufacturing company as well as a large regional bank. Adrienne received a bachelor’s of business administration from the University of Michigan.


