Podcast: How U.S. manufacturers are navigating tariffs and USMCA uncertainty

In this episode of Great Question: A Manufacturing Podcast, Richard Demirjian of heavy-truck components manufacturer TCCI explains the impact of Section 232 tariffs and the USMCA on his business.
March 26, 2026
13 min read

Key Highlights

  • Section 232 tariffs can incentivize importing finished goods over domestic production, complicating localization efforts.
  • USMCA uncertainty makes supplier selection risky, delaying investments and increasing validation costs.
  • Hybrid vehicles are gaining traction as EV adoption slows due to cost and infrastructure gaps.
  • U.S. manufacturing faces capacity and cost challenges, making global sourcing more competitive despite tariffs.
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In this episode of Great Question: A Manufacturing Podcast, IndustryWeek senior editor Laura Putre speaks with Richard Demirjian of heavy-truck components manufacturer TCCI about the impact of Section 232 tariffs and the USMCA on his business. They explore how Section 232 tariff rebates are influencing sourcing decisions, sometimes favoring overseas production over domestic manufacturing. The conversation also examines supply chain localization challenges, uncertainty around USMCA, and the evolving mix of ICE, electric, and hybrid vehicles. Additionally, they discuss innovation investments, workforce development, and the impact of refrigerant regulations on future product design.

Below is an exceprt from the podcast:

LP: Hi, everyone, and welcome to a new episode of Great Question, a Manufacturing Podcast, brought to you by Endeavor B2B. I'm Laura Putre, Senior Editor at Industry Week. Today, we're talking to Richard Demirjian of TCCI, an Illinois manufacturer of high-efficiency electric and belt-driven compressors and thermal management solutions for the heavy truck industry. 

I first spoke with Richard back in 2025, soon after President Trump's implementation of his sweeping Liberation Day tariffs, to find out how his company was handling tariff policy. Today, we're back talking tariffs. This time, it's Section 232 tariff rebates, which in some cases make it less expensive for TCCI to manufacture some products overseas rather than domestically. We'll also discuss concerns about the USMCA trade agreement and the opening of TCCI's Clean Energy Innovation Hub, a state-of-the-art manufacturing, training, production, and testing center for electric compressors. 

Welcome, Richard. Congratulations on opening your clean energy center and renovation hub. How is that going?

RD: It's going great from a standpoint of, we're in there, we're utilizing it. We have now, rather than everybody kind of pushed in different areas, we're able to get our different teams back assembled in the same place. 

Our innovation center with our new vehicle tunnel and all that, that's still in construction, so that... The dyno, our main 22 horsepower dyno [compressor], I was just told is ready for sign off. So we've got a team going there at the end of this week to sign that off. 

That'll come in and once that goes in, we can start really moving and building everything around it. We still think we're probably in pretty good shape to be operational with the vehicle center. by the end of April, so that's really great because that allows us now from a development standpoint to really get our customers to go from the component to thermal and HVAC systems testing all the way through the full vehicle. So we can really be able to go start to finish with them on product. 

The production, we are still, you know, working on launching production. The tariffs did set us back a little bit there. Actually, it was because of the new 232 tariff rebates that vehicle manufacturers are able to get, it's made more sense for them,it’s  more cost effective for them to get the compressor out of one of our overseas operations and bring it in because they can get the 232 rebate versus us building that compressor here until that compressor is, you know, 80 or 90% fully localized to North America, to the U.S. or North America. Because we as the manufacturer of the component can't get that same 232 tariff rebate on the components that we're bringing in overseas. 

I think we talked before about one of the issues we have is supplier selection, being able to select suppliers without knowing what's happening with the USMCA agreements that are due to expire in May of this year. So it's hard for us to say we're going to select a Canadian or U.S. or Mexican supplier until we really know what's happening with with the new USMCA requirements.

Contributors:

About the Author

Laura Putre

Senior Editor Laura Putre manages IW contributors and covers leadership as it applies to executive best practices, corporate culture, corporate responsibility, growth strategies, managing and training talent, and strategic planning. A former newspaper journalist, Laura has written for Slate, The Root, the Chicago Tribune, the Guardian and many other publications.

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