Huwell US Inc. to spend $11.6 million to establish South Carolina factory, create 25 new jobs

Huwell US Inc. announced February 3 that it would establish its first U.S. factory in Gaffney, Cherokee County, South Carolina. The new factory will cost the Italian private-label manufacturer of hair products and bleaching powders about $11.6 million.

Operations at the new site are expected to spin up in June 2026. The new factory will create an estimated 25 new jobs formulating cosmetics for independent cosmetics makers as well as established brands, according to a release from the South Carolina governor’s office. The state of South Carolina also announced it had awarded job development-related credits of an unspecified sum towards the project, and that Cherokee County would receive a $100,000 in grants to assist with developing infrastructure improvements to host the factory.

What people are saying

“South Carolina represents the kind of place where Huwell truly belongs — a region built on practical thinking, reliable execution and people who take pride in what they build every day,” said Huwell President Gabriele Magni. “We are grateful for the opportunity to become part of the Gaffney community and to grow alongside the talented individuals who make this region strong. Opening this facility allows us to serve our customers more efficiently, respond faster to market needs and build even closer partnerships across the United States.” 

“Huwell’s decision to establish operations in Cherokee County demonstrates how South Carolina’s business-friendly environment and skilled workforce attract companies from around the globe,” said South Carolina gov. Henry McMaster. “With the creation of 25 new jobs, we look forward to seeing the company find success in the Upstate.”

“We are excited to welcome Huwell to Cherokee County — an ideal location for the company thanks to the strength and potential of our rural counties,” said Secretary of Commerce Harry M. Lightsey III. “Huwell’s investment of $11.6 million reflects South Carolina’s impressive reputation as a leader in advanced manufacturing.”

“We are excited to welcome Huwell to the city of Gaffney,” said Gaffney Mayor Lyman Dawkins III. “This investment not only strengthens our local economy, but more importantly, it creates 25 quality jobs. Opportunities like these can make a real difference for working families in our community. Projects like this show that Gaffney and Cherokee County continue to be a place where businesses can grow and our residents can build strong futures. We appreciate Huwell’s confidence in our city and look forward to a long and successful partnership.” 

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