ABB invests $100M to open industrial electric drive manufacturing campus in Wisconsin
ABB has opened a new campus in New Berlin, Wisconsin. The company, which specializes in electrification and automation, invested $100 million into the project, which is expected to increase U.S. production capacity of industrial electric drives and services. According to ABB, the new facility will feature a digital customer experience center and innovation lab, as well as a warehouse distribution center on the campus. The new campus will employ 700 workers, with an additional 100 new jobs being created over the next three years.
What people are saying
In a recent quote, Brandon Spencer, President of ABB’s Motion Business Area, said, “ABB is a technology leader in electrification and automation and the U.S. market is an important growth engine for our business. Investment in this modern manufacturing facility gives ABB access to a highly qualified workforce, strengthens localized supply chains, and keeps us close to our customers.”
Tuomo Hoysniemi, President of ABB’s U.S. Motion Business Area and Global Drive Products Division, added, “ABB is strengthening America’s infrastructure and introducing new, cleaner technologies to help customers boost competitiveness while lowering their carbon footprint. We are also using technology to run our own factory cleaner with building design features such as solar power, geothermal heat pump and modern HVAC systems, and advanced building controls. The innovations will help ABB meet its own 2030 sustainability goals.”
Manufacturers investing in Wisconsin
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Generac to build new manufacturing facility in Wisconsin
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Investing in American manufacturing in 2024
This map shows where manufacturers are choosing to invest their resources, whether they are building new production facilities or expanding existing plants.
About the Author
Alexis GajewskiAlexis Gajewski
Senior Content Strategist
Alexis Gajewski is a manufacturing writer and editor with nearly 20 years of experience covering the people, practices, and technologies that keep industrial facilities running. For more than a decade, she served as Senior Content Strategist for Plant Services, creating content for plant managers, engineers, and maintenance professionals on a variety of industrial topics.
During her tenure, Alexis worked to develop the brand’s digital strategy and helped launch and produce Great Question: A Manufacturing Podcast. She also created The Lighter Side of Manufacturing, a weekly blog that explored the inventive and sometimes humorous side of the industry.
Alexis co-founded Influential Women in Manufacturing, a recognition program that honored 49 women in its first two years, earned an industry award for Best Product Launch, and received a proclamation from Illinois Governor JB Pritzker and a commendation from U.S. Senator Tammy Duckworth.
She also led newsroom operations and development at a large media company where she set editorial standards, developed training curriculum, and helped support AI adoption for more than 150 editors across 80+ brands spanning manufacturing, industrial processing, automation, and more.
Additionally, Alexis works as a freelance writer and editor, and her areas of interest include continuous improvement, the skilled workforce, and the role of emerging technology on the plant floor.
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