Briolf invests $30.5 million to build first U.S. manufacturing plant
Briolf has announced plans to build its first U.S. manufacturing center in Monroe, North Carolina. The Spanish company, which has a long history in the chemical sector, will invest $30.5 million into the project, creating 100 new jobs for the surrounding area. The new facility will be run by its main subsidiary, Roberlo, which offers solutions for automotive refinishing and industrial coatings. Over time, Briolf hopes to transform the Monroe facility into a manufacturing production campus for its other companies. To help support the project, the company will receive a performance-based grant of $150,000 from the One North Carolina Fund.
What people are saying
In a recent quote, Jaume Juher, President of Briolf Group, said, “We are really excited for this significant milestone in our history. The U.S. has become a crucial market for us. Having this first production plant in North Carolina reinforces our strategy and maximizes our presence in the entire region. We want to thank all representatives of the state as well as the Monroe Union County Economic Development Commission. Their advice and continuous support during the project was an essential part of our decision. As a family run company, our vision takes a long-term perspective. We believe this partnership will be very positive for both our company and the entire community in the coming decades.”
Commerce Secretary Machelle Baker Sanders added, “I’m pleased to see such an innovative, family-owned company like Briolf choose North Carolina for its first manufacturing plant in the U.S.. To keep our winning edge in the global economic development marketplace, I will continue to focus on building and training our workforce, so great opportunities like these jobs will keep coming to North Carolina.”
Manufacturers investing in North Carolina
Boviet Solar invests $294 million to open first U.S. production facility in North Carolina
The solar energy technology company focuses on manufacturing monocrystalline PV cells for the solar industry.
SCHOTT Pharma invests $371 million to produce prefillable polymer syringes in North Carolina
Production at the new plant is expected to begin in 2027.
Siemens Energy invests $149.8 million to build large power transformers in North Carolina
The project has received a Job Development Investment Grant (JDIG), which was approved by the state’s Economic Investment Committee.
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About the Author
Alexis GajewskiAlexis Gajewski
Senior Content Strategist
Alexis Gajewski is a manufacturing writer and editor with nearly 20 years of experience covering the people, practices, and technologies that keep industrial facilities running. For more than a decade, she served as Senior Content Strategist for Plant Services, creating content for plant managers, engineers, and maintenance professionals on a variety of industrial topics.
During her tenure, Alexis worked to develop the brand’s digital strategy and helped launch and produce Great Question: A Manufacturing Podcast. She also created The Lighter Side of Manufacturing, a weekly blog that explored the inventive and sometimes humorous side of the industry.
Alexis co-founded Influential Women in Manufacturing, a recognition program that honored 49 women in its first two years, earned an industry award for Best Product Launch, and received a proclamation from Illinois Governor JB Pritzker and a commendation from U.S. Senator Tammy Duckworth.
She also led newsroom operations and development at a large media company where she set editorial standards, developed training curriculum, and helped support AI adoption for more than 150 editors across 80+ brands spanning manufacturing, industrial processing, automation, and more.
Additionally, Alexis works as a freelance writer and editor, and her areas of interest include continuous improvement, the skilled workforce, and the role of emerging technology on the plant floor.
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