McDonald’s Happy Meals will now feature STEM toys
Discovery announced a new global collaboration with McDonald’s under their brand extension Discovery #MINDBLOWN on an all-new Happy Meal program. The collaboration will debut Discovery #MINDBLOWN STEM robot toys. Additionally, the collaboration includes an integration into McDonald’s McPlay and Happy Studio apps. This new collaboration is driven by Discovery’s commitment to encourage creativity in kids and the development of science, technology, engineering and math skills.
Found at the intersection of exploration, curiosity and STEM-based edutainment, Discovery #MINDBLOWN debuted at retail in 2018 with global toy partner Merchsource. Initial offerings featured a wide range of toys for kids ages six to 12 that draw inspiration from Discovery’s thousands of hours of STEM programming from Discovery Channel and the Science Channel.
The global collaboration with McDonald’s will launch in February 2019 in select markets and will continue to roll out through 2020. The promotion includes a lineup of 10 Discovery #MINDBLOWN STEM-centric toy robots, with each toy accompanied by a challenge gaming card, one included in every Happy Meal order at participating McDonald’s restaurants. Each Discovery #MINDBLOWN robot will have a unique function that helps teach kids about a certain Science, Technology, Engineering or Math principle in a fun, hands-on way. The Discovery #MINDBLOWN cards will feature extended play challenges, lessons, and information related to the STEM principle of each toy, such as light, sound, coding, and space. The collaboration will extend to fun games and activities on the Happy Studio and McPlay apps that allow kids to interact with their Discovery Robot characters.
To learn more, read "McDonald’s Partners with Discovery on Mindblowing STEM Toys" from QSR.
About the Author
Alexis GajewskiAlexis Gajewski
Senior Content Strategist
Alexis Gajewski is a manufacturing writer and editor with nearly 20 years of experience covering the people, practices, and technologies that keep industrial facilities running. For more than a decade, she served as Senior Content Strategist for Plant Services, creating content for plant managers, engineers, and maintenance professionals on a variety of industrial topics.
During her tenure, Alexis worked to develop the brand’s digital strategy and helped launch and produce Great Question: A Manufacturing Podcast. She also created The Lighter Side of Manufacturing, a weekly blog that explored the inventive and sometimes humorous side of the industry.
Alexis co-founded Influential Women in Manufacturing, a recognition program that honored 49 women in its first two years, earned an industry award for Best Product Launch, and received a proclamation from Illinois Governor JB Pritzker and a commendation from U.S. Senator Tammy Duckworth.
She also led newsroom operations and development at a large media company where she set editorial standards, developed training curriculum, and helped support AI adoption for more than 150 editors across 80+ brands spanning manufacturing, industrial processing, automation, and more.
Additionally, Alexis works as a freelance writer and editor, and her areas of interest include continuous improvement, the skilled workforce, and the role of emerging technology on the plant floor.
Connect with Alexis on LinkedIn
