Boston Dynamics robots make their runway debut during Paris Fashion Week

For the launch of their fall 2023 collection, Coperni partnered with Boston Dynamics to incorporate five of the company’s “Spot” canine robots into their Paris fashion show.

Every few years, there is an industry-wide panic that some new technology like artificial intelligence or robotics will make people’s jobs obsolete. While it is true that some jobs are replaced entirely through automation, more often than not, technology replaces the tedious or monotonous parts of a job, allowing companies to harness their employees’ cognitive skills for improved efficiency and productivity.

But what happens when your job is entirely labor focused? Are you at greater risk of job displacement if you are being paid to walk back and forth all day in company-supplied uniforms while sporting an enigmatic, vacant stare? I’m speak, of course, about fashion models, and if the latest Coperni runway show is any indication, then it’s only a matter of time until statuesque robots are walking the catwalk in couture.

For the launch of their fall 2023 collection, Coperni partnered with Boston Dynamics to incorporate five of the company’s “Spot” canine robots into their Paris fashion show. The robots lined the sage while models walked confidently past and around them.

In an article for Interesting Engineering, Loukia Papadopoulos described how the robots interacted with the models. “The Spots even helped the models. One helped a model take her coat off, while another picked up and carried a model’s handbag for her.”

Arnaud Vaillant, one of the two designers for the fashion house, told The Guardian, “Ours is a positive message, that humans and technology can live together in harmony.”

Not everyone who saw the show, however, shared Vaillant’s utopian sentiment. Maggie Harrison, in an article for Futurism, wrote, “But conveniently left out of the Coperni x Boston Dynamics narrative are the more troubling functions of the robodog. In reality, Spot is military-grade hardware, heavily funded and already in use by the US military as a tool of the increasingly eerie surveillance state.”

In an article for Jezebel, Kady Ruth Ashcraft wrote, “Robo-dogs might nobly not be taking up arms (paws?), but just for good measure, they do have a controversial history that does not fall in line with this “peace and love” techno-optimism fantasy Coperni is spinning. In 2020 and for $94,0000, a pupbot was adopted by the NYPD and received such negative backlash from the public the department was basically forced to re-home it within a year.”

About the Author

Alexis Gajewski

Alexis Gajewski

Senior Content Strategist

Alexis Gajewski is a manufacturing writer and editor with nearly 20 years of experience covering the people, practices, and technologies that keep industrial facilities running. For more than a decade, she served as Senior Content Strategist for Plant Services, creating content for plant managers, engineers, and maintenance professionals on a variety of industrial topics.

During her tenure, Alexis worked to develop the brand’s digital strategy and helped launch and produce Great Question: A Manufacturing Podcast. She also created The Lighter Side of Manufacturing, a weekly blog that explored the inventive and sometimes humorous side of the industry. 

Alexis co-founded Influential Women in Manufacturing, a recognition program that honored 49 women in its first two years, earned an industry award for Best Product Launch, and received a proclamation from Illinois Governor JB Pritzker and a commendation from U.S. Senator Tammy Duckworth.

She also led newsroom operations and development at a large media company where she set editorial standards, developed training curriculum, and helped support AI adoption for more than 150 editors across 80+ brands spanning manufacturing, industrial processing, automation, and more.

Additionally, Alexis works as a freelance writer and editor, and her areas of interest include continuous improvement, the skilled workforce, and the role of emerging technology on the plant floor.

Connect with Alexis on LinkedIn

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