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I was walking around a custom machine builder's facility the other day and couldn't help noticing how run-down, dirty and unkempt everything looked. The impression started from the parking lot and continued inside the building. Weeds, broken sidewalk and poorly maintained landscape all started a yellow caution light flashing in my head as this company was touting their innovative designs and manufacturing capabilities.
Do you guys ever notice that? I do, and I cannot help but think that the machine builder's customer does, also.
Although looks can be deceiving, I'm sure many potential customers wonder if the poor appearance bleeds over into poor machine design and workmanship.
Read the full story on controldesign.com.
