Podcast: How Kettering University's co-op model provides real-world manufacturing experience

In this episode of Great Question: A Manufacturing Podcast, Kettering University President Robert McMahan argues that schools need to collaborate with manufacturers to prepare the next generation of industrial leaders.
March 12, 2026
16 min read

Key Highlights

  • Rotating 12-week classroom and industry placements gives engineering students 2.5 years of real experience, preparing them to enter the workforce “mid-career.”

  • Deeply integrated co-op programs connect theory with real-world manufacturing challenges, helping students engage coursework with practical insight.

  • Manufacturers gain strong ROI from co-op programs by developing talent early, often hiring graduates who can lead projects immediately.

  • Treating talent like a supply chain—by partnering with universities—helps manufacturers address the skilled labor gap and build a reliable workforce pipeline.

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With artificial intelligence (AI), mass customization and shrinking lot sizes changing expectations in manufacturing, companies need new skills and abilities from those who they hire. So, where do you find an entry level engineer with years of experience and training in how to deal with the constantly changing needs of production?

In this episode of Great Question: A Manufacturing Podcast, Kettering University President Robert McMahan says getting students experience while in school is key. The former General Motors Institute (a private university, separate from the automaker since the early 1980s) has long used factory floors and design centers as training grounds for student education. Current GM CEO Mary Barra is among the school's alumni who got their first taste of manufacturing while studying engineering there. 

In this episode, McMahan talks to IndustryWeek's Anna Smith about the school's educational co-op model and how schools need to collaborate with manufacturers to prepare the next generation of industrial leaders. 

Below is an excerpt from the podcast:

AS: Welcome to Great Question: A Manufacturing Podcast. I’m IndustryWeek Staff Writer Anna Smith. Today we’ll be discussing Kettering University’s co-op model with the president of Kettering University, Dr. Robert McMahan. 
Thank you for joining us today.

RM: Thank you so much for having me.

AS: For any listeners who might not be totally familiar, can you tell us about Kettering University's co-op model?

RM: How long do you have? The reason I say that is, we're unique in the United States. It's an interesting thing when you talk about co-op models or internships. It's kind of like saying university. There are a lot of different kinds of universities in the United States, and they deliver a very different set of experiences. An Ivy League school versus a large public university versus a small liberal arts college. These are all very different student experiences. They drive different outcomes, etc. Co-op as a term is kind of like that. Because co-op is, everybody says a co-op university, and there's an idea of what that represents. But there's actually an entire spectrum of experiences and types of institutions associated with that. 

I would argue that Kettering is in some way kind of the ultimate incarnation of that model. Because, over 100 years ago, we were founded. We were founded by a group of industrial leaders. I mean, it really came out of industry. Flint, Michigan, at the time of the university's founding, was like the Silicon Valley of the US. There were startups and people flooding into the area. Of course, General Motors was formed here. For a very long period of time, the world's largest manufacturing facility was located here in Flint. And in that environment, the people who were building all of these companies and leading these industries realized that talent, acquiring talent was absolutely critical to their success and to the growth of their business.

That's true today, of course. Most leaders of companies, if you ask them what the single most gating item in terms of their ability to expand or grow their business, they will say, not my supply of X or Y, but they'll say talent, being able to attract the right people. This institution was formed by a group of people who were living that reality 100 years ago, and they had a very different idea of how education should actually be delivered and what that meant. They believed, one of the founders, Charles Kettering, said, in fact, and I'm paraphrasing, so I'm not quoting him accurately, but he was much more eloquent than I am, but he said something to the effect of, if we trained musicians the way that we trained engineers, we would require them to take 12 years of music theory before we ever let them touch a musical instrument. And that statement is absurd on its face, but the critique is actually valid because that's how we typically teach engineering. That's how we teach a lot of disciplines. Divorced from practice. We say that, you'll learn it at the university and then you'll go off and do your career.

Contributors:

About the Author

Anna Smith

Anna Smith joined IndustryWeek in 2021. She handles IW’s daily newsletters and breaking news of interest to the manufacturing industry. Anna was previously an editorial assistant at New Equipment DigestMaterial Handling & Logistics and other publications.

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