Podcast: How Bush Brothers & Company deployed a three-phase PM optimization strategy

In this episode of Great Question: A Manufacturing Podcast, Tony Peterson of Bush Brothers and Jeff Shiver of People & Processes outline how improving your PM completion rate can be a bridge to condition-based maintenance.
March 26, 2026
26 min read

Key Highlights

  • PM optimization improved on-time completion from ~50% to 85%, reducing reactive maintenance and stabilizing production.

  • Many PMs lack value; aligning tasks to failure modes is critical to improving reliability and resource efficiency.

  • Using P&IDs and pre-work streamlines PM reviews, ensuring accurate asset data and better maintenance planning.

  • Separating intrusive and non-intrusive PMs boosts scheduling efficiency and increases technician productivity.

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In this episode of Great Question: A Manufacturing Podcast, Plant Services chief editor Thomas Wilk speaks with Tony Peterson of Bush Brothers and Company and Jeff Shiver of People & Processes about a three-phase approach to preventive maintenance optimization and its impact on manufacturing performance. The conversation explores how improving PM accuracy, leveraging tools like P&IDs and CMMS data, and engaging technicians can shift operations from reactive to proactive maintenance. They also discuss common pitfalls in PM programs, including low-value tasks and scheduling challenges, along with strategies to improve compliance and efficiency..

Below is an excerpt from the podcast:

Thomas Wilk: Hi everyone, and welcome to a new episode of Great Question and Manufacturing Podcast. Today we come to you live from the MARCON Conference in Knoxville, TN. It's the 30th edition of this annual conference focusing on maintenance and reliability, and it's the conference that kicks off the conversation in this niche of industry every year. I'm Tom Wilk, the chief editor of Plant Services and for this podcast, I'm joined by two professionals in this industry, Tony Peterson and Jeff Shiver. Welcome, guys.

Tony, tell us a little bit about yourself, where you work, sort of what your role is there.

Tony Peterson: Yeah, I work at Bush Brothers and Company. I'm the maintenance reliability manager. I've been with the company for 25 years. Started off as a maintenance technician, worked through projects, operations manager, and then they're putting me in this role here to see if I can move the maintenance reliability program forward.

Jeff Shiver: I'm Jeff Shiver, managing principal and founder of People and Processes. We focus on improving organization's maintenance and reliability best practices.

TW: Excellent, and we're just fresh out of a session where Tony and Jeff presented ,on a project, a long-term project that Tony is running at his plant. It's a three-phase project which centered on PM optimization with another, more condition monitoring-based goal in mind if I got that right, 
Tony.

TP: That's the next phase. Yep.

TW: Okay. Well, let's focus on Phase One right now. We'll give our listeners a recap of what you were doing and then how you're pointing towards Phase Three. So Phase One, you noticed there were a couple of big problems that your plant was having.

TP: Yeah, we were having issues where our production line was not consistent. Not all of it was asset reliability, but there's a good piece of it. Everything kept going back to what is our preventive program. 

We knew our PMs might have not been right as we started digging into them a little bit more we started, and as we dug into them we were finding gaps in our process, in our PMs that some items were being missed that we've added over the years but we didn't update any of our PMs or documentation. Our PMs are running late, our attainment on PMs are only about 45 to 55% on time, so over half of them are not even getting done on time when originally scheduled. 

And then when you start diving into that, it's just a scheduling of PMs. I couldn't give them to enough techs. I had to always give them to certain technicians or at certain times of year wasn't working out, among other things. Out of everything that could have possibly been in our maintenance program, we recognized very quickly that PMs is a great first place to start.

TW: You also mentioned that there were some indicators throughout the entire business itself, which pointed you towards the PMs. You noticed that there were a lot more folks working overtime than maybe had to be, and that there were some inconsistent business results that were happening on the plant floor.

TP: There was. Our scheduling department, as they're trying to schedule operations, you know, the production line, they were starting to have issues that they couldn't even count on the supply chain, right? You're looking at all these ingredients, all these materials coming in, but the line could not perform consistently. So we might have an item that was selling a lot, we have to produce this to get it out the door to the consumer. But in a schedule, we're struggling, so they were having to make calls within the week of jockeying the schedules around, and that just makes it very difficult for everybody. Extra changeovers for the operators, waste in some cases through that process. 

So that was what's hitting our operations, but we're also seeing that our PMs were just finding components and failures, while we're finding some were only giving us two, three days. You know, I saw the PF curve, it was so far down, we just didn't have enough window there to even plan to do the work. We were constantly in reactive mode, even though it went from in the minute to maybe 2 days. So that was the biggest impact.

TW: I've been watching a lot of Star Trek lately, and I've been noticing that the episodes often center around the transporter breaking, or the phasers not firing. And that makes for good drama, but I don't necessarily want that in the plant, to get out of the break-fix mentality, right?

TP: No. And there's a whole safety element too with that. You're just putting a lot of things at risk when maintenance techs are under pressure, or operators are at the line that's down, and you're just getting out of standard work at that time which opens up the door for safety injuries.

TW: From a culture perspective, did the people that you work with, did they feel comfortable coming to you about some of the challenges they were having? Say, “hey, Tony, you know, I'm sorry, I'm missing my kids' soccer game for the overtime,” or “hey, I'm getting really frustrated because this line is supposed to work, but it breaks down too often.”

TP: What they did, once they recognized that we that we started digging into it, and we started trying to look for root cause and started digging a little deeper, it was starting to open up because we were actually in a position to listen. Not that we weren't before, but we were so busy firefighting all the time. We had to keep that line going. We didn't have the ear open as to why, right? 

Once we took a little bit of a pause and started diving in, we had some people focus on the firefighting, but we just pulled a smaller group off to start digging into it. Once they saw that, it actually went really well with some really great ideas and some observations. So I think it took that, setting up that environment, things just started, for people who really want to care about their job and all that and get involved, it started coming a little naturally.

TW: And you mapped out Phase One in your presentation as really a phase that was where the people in the plant were focused on the work itself. You hadn’t really brought Jeff in yet, you hadn’t been to those workshops. And Phase One involved the P&ID diagrams in a major way too. Could you talk about how you use those physical diagrams?

TP: Yeah, we literally just got off about a six-month effort to get all of our P&ID drawings updated for the facility. We've done a lot of modifications over the years, lines and even small components. So we just got off of that. So when I pulled a group together, it says, hey, let's start focusing on PMs, our initial thought, we're just going to go through the hierarchy on our CMMS and just go one through one at a time. 

Another individual who's a part of that project says, boy, the P&IDs would be just a great roadmap, because those are real, and the CMMS is what we think is right. Using P&IDs as a roadmap was huge. And we actually added assets and we actually removed assets for our CMMS on top of that. But it was a great way when everybody's in a room, they could follow the flow on the process through that. It was a great tool for that, to be a facilitating tool for helping us through that. And it just kept it organized in groups, in our P&ID areas, just really nice and focused.

TW: There was a color code system, too. Quickly, visually identifiable progress. Describe sort of how you used the colored dot system.

TP: Yeah, I can't stress enough when you've got a meeting in there and the last thing you want to do is start organizing, going through painfully each one. Okay, here's one, and then go to a CMMS and say, oh, do we have something? You're just bogging down everybody in that room, because these are long sessions, it's a lot of work. So what we did is a lot of pre-work. 

We came up with a color code system. We would have somebody go through the P&ID in the area, so they would take an orange sticker and put it on every component and write down the PM number in our CMMS. We knew orange meant there is a PM for that component. Then he would go through, as you're going through the P&ID, he says, oh, there's a component. This person looks in CMMS, sees there's not a PM on that, so that was our map. 

When we first came in there, we would go through, we would start with all the ones that had PMs. And then we would ask, hey, does it make sense? So we start using other data. We would look at our MES system as what kind of downtime the line was having because of that asset. What was our work order log? What kind of repairs were we even doing? And in some cases, even parts usage. So we're using that data along with the tasks to see where they’re matching up.

When it came to the ones without the PM, the red dots that did not have them, we asked the question, should we have one or not have one there at all? And really progressing into trying to understand the risk through that process. What was really interesting on that, we were disciplined enough if there was not a PM, we made a note why. So if something comes back, how come there's never a PM there? We go, this is the decision we made. Because something might have changed in the operational context of it. 

So great tool, the color code system, but the key was prepping before each meeting so everybody can get right into it. You don't want to do that in the meeting because you'll waste a lot of time.

TW: You said that the pre-work really streamlined a lot.

TP: Really important. When you're pulling all your maintenance techs, these are big resources in the plan and you just want to be able to go in there and get going and again, I think a key thing was having a scribe through the whole process to be taking notes. A facilitator should not be the scribe, because while you're typing some of this intricate conversation, everybody else is sitting there, phones start coming out and everything. So we have a really good scribe coach on what we're trying to accomplish there, and they're actually taking notes while you're talking, and it just really flowed nice. Because you look at a 40-hour exercise and maintenance techs in a room, they don't like that too much, but they got a lot out of it.

TW: And I've got past meetings going through my head where the facilitator tried to be the scribe and it just wasn't working.

JS: Just a little tip on that now with artificial intelligence, you can record the conversation and transcribe all that, so you can dodge the scribe typing away in the computer piece.

TW: Have you tried that?

TP: That is on our radar to try to get more voice over and using AI, where Jeff is saying we're starting to adopt more of that in the maintenance world for sure, especially the job planner. The job planner's going on the floor and he's got a Surface Pro and he's sitting there talking to it. You know, the goal is that while he's talking, it's actually getting the notes, right? So we try to take advantage of that technology for sure.

TW: Wow, okay. Well, and I'm going to go in the timeline for Phase One and Two. Phase One, I think in the presentation you mentioned was about six months of work.

TP: Yep, 6 to 8 months, yeah, because we wanted time between each area session, again, to do some follow-up research, to give the facilitators a break, allow us to prep for the next one, and actually make the changes we all agreed on in our CMMS. The changes were made in our CMMS within three weeks of that workshop. We didn't wait till the end to do them all because we know it's just a monumental task, right? So it was really, we stayed dedicated and focused through that process there.

TW: This is a nuts and bolts question, but did you personally as a project champion take on that work of entering all the data into the CMMS or did you lean on a team where you all pitched in to get it done quicker?

TP: No, my maintenance coordinator and now my planner did a lot of that work. I focus on the facilitation and prep work, with directing somebody who can help them getting their next session ready.

TW: That's great, discrete responsibilities on this project.

TP: Oh yeah, we all knew what our job was.

About the Author

Thomas Wilk

Thomas Wilk

editor in chief

Thomas Wilk joined Plant Services as editor in chief in 2014. Previously, Wilk was content strategist / mobile media manager at Panduit. Prior to Panduit, Tom was lead editor for Battelle Memorial Institute's Environmental Restoration team, and taught business and technical writing at Ohio State University for eight years. Tom holds a BA from the University of Illinois and an MA from Ohio State University

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