Podcast: Social media best practices for manufacturing executives

Podcast: Social media best practices for manufacturing executives

Feb. 14, 2024
In this episode of Great Question: A Manufacturing Podcast, Alexandria Trusov examines the behavior of manufacturing leaders in the age of social media. 

Alexandria Trusov is the Global Marketing Director at Alpha Resources and a B2B marketing consultant to manufacturers and other B2B companies. Alexandria recently spoke with Robert Brooks, editor in chief of Foundry Management & Technology and American Machinist, about executive behavior and the myth of the social chief experience officer (CXO).

Below is an excerpt from the podcast:

RB: Alexandria, what is the public-facing role for a manufacturing executive?

AT: I think part of it is right in the title. You said the CXO. Typically, a CXO is a chief experience officer. We don't have one of those. We are not Disney. In manufacturing, we have a CFO or controller. We have a COO for operations. We have a CEO. Sometimes there are others. Sometimes you have a chief marketing officer or chief technology officer. But what that means is the leadership in a small/medium business actually becomes the customer experience by the role they play facing the customers.

About the Author

Robert Brooks

Robert Brooks has been a business-to-business reporter, writer, editor, and columnist for more than 20 years, specializing in the primary metal and basic manufacturing industries. His work has covered a wide range of topics, including process technology, resource development, material selection, product design, workforce development, and industrial market strategies, among others. Currently, he specializes in subjects related to metal component and product design, development, and manufacturing — including castings, forgings, machined parts, and fabrications.

Brooks is a graduate of Kenyon College (B.A. English, Political Science) and Emory University (M.A. English.)

Sponsored Recommendations

Arc Flash Prevention: What You Need to Know

March 28, 2024
Download to learn: how an arc flash forms and common causes, safety recommendations to help prevent arc flash exposure (including the use of lockout tagout and energy isolating...

Reduce engineering time by 50%

March 28, 2024
Learn how smart value chain applications are made possible by moving from manually-intensive CAD-based drafting packages to modern CAE software.

Filter Monitoring with Rittal's Blue e Air Conditioner

March 28, 2024
Steve Sullivan, Training Supervisor for Rittal North America, provides an overview of the filter monitoring capabilities of the Blue e line of industrial air conditioners.

Limitations of MERV Ratings for Dust Collector Filters

Feb. 23, 2024
It can be complicated and confusing to select the safest and most efficient dust collector filters for your facility. For the HVAC industry, MERV ratings are king. But MERV ratings...