Podcast: Social media best practices for manufacturing executives

Podcast: Social media best practices for manufacturing executives

Feb. 14, 2024
In this episode of Great Question: A Manufacturing Podcast, Alexandria Trusov examines the behavior of manufacturing leaders in the age of social media. 

Alexandria Trusov is the Global Marketing Director at Alpha Resources and a B2B marketing consultant to manufacturers and other B2B companies. Alexandria recently spoke with Robert Brooks, editor in chief of Foundry Management & Technology and American Machinist, about executive behavior and the myth of the social chief experience officer (CXO).

Below is an excerpt from the podcast:

RB: Alexandria, what is the public-facing role for a manufacturing executive?

AT: I think part of it is right in the title. You said the CXO. Typically, a CXO is a chief experience officer. We don't have one of those. We are not Disney. In manufacturing, we have a CFO or controller. We have a COO for operations. We have a CEO. Sometimes there are others. Sometimes you have a chief marketing officer or chief technology officer. But what that means is the leadership in a small/medium business actually becomes the customer experience by the role they play facing the customers.

About the Author

Robert Brooks

Robert Brooks has been a business-to-business reporter, writer, editor, and columnist for more than 20 years, specializing in the primary metal and basic manufacturing industries. His work has covered a wide range of topics, including process technology, resource development, material selection, product design, workforce development, and industrial market strategies, among others. Currently, he specializes in subjects related to metal component and product design, development, and manufacturing — including castings, forgings, machined parts, and fabrications.

Brooks is a graduate of Kenyon College (B.A. English, Political Science) and Emory University (M.A. English.)

Sponsored Recommendations

A Paradigm Shift in Pump Selection

Jan. 22, 2025
Discover how INNOMAG® is transforming pump selection with innovative design and unparalleled performance. Learn how this breakthrough solution simplifies operations, enhances ...

The Need for Speed: The Most Advanced Sealless Pump is Also the Fastest

Jan. 14, 2025
Struggling with a troublesome pump? Get a reliable solution in just five days with the fastest, most advanced sealless pump on the market.

Say Goodbye to Pumping’s Weakest Links

Jan. 14, 2025
Shaft seals and ball bearings cause nearly 80% of pump failures—but not with INNOMAG®. With no seals, no bearings, and a thrust-balanced design, these pumps deliver unmatched ...

Ready to Reduce the Cost of Energy with a Highly Efficient, More Forgiving Pump?

Jan. 14, 2025
INNOMAG® pumps save energy and maintain peak efficiency over time—no wear and tear. Discover how they can lower your operating costs and increase reliability.