Podcast: Social media best practices for manufacturing executives

Podcast: Social media best practices for manufacturing executives

Feb. 14, 2024
In this episode of Great Question: A Manufacturing Podcast, Alexandria Trusov examines the behavior of manufacturing leaders in the age of social media. 

Alexandria Trusov is the Global Marketing Director at Alpha Resources and a B2B marketing consultant to manufacturers and other B2B companies. Alexandria recently spoke with Robert Brooks, editor in chief of Foundry Management & Technology and American Machinist, about executive behavior and the myth of the social chief experience officer (CXO).

Below is an excerpt from the podcast:

RB: Alexandria, what is the public-facing role for a manufacturing executive?

AT: I think part of it is right in the title. You said the CXO. Typically, a CXO is a chief experience officer. We don't have one of those. We are not Disney. In manufacturing, we have a CFO or controller. We have a COO for operations. We have a CEO. Sometimes there are others. Sometimes you have a chief marketing officer or chief technology officer. But what that means is the leadership in a small/medium business actually becomes the customer experience by the role they play facing the customers.

About the Author

Robert Brooks

Robert Brooks has been a business-to-business reporter, writer, editor, and columnist for more than 20 years, specializing in the primary metal and basic manufacturing industries. His work has covered a wide range of topics, including process technology, resource development, material selection, product design, workforce development, and industrial market strategies, among others. Currently, he specializes in subjects related to metal component and product design, development, and manufacturing — including castings, forgings, machined parts, and fabrications.

Brooks is a graduate of Kenyon College (B.A. English, Political Science) and Emory University (M.A. English.)