Guardian Bikes invests $19M to launch bicycle frame manufacturing facility in Indiana
Guardian Bikes has announced plans to launch a large-scale bicycle frame manufacturing facility in Seymour, Indiana. The company, which designs and sells bikes for children through a direct-to-consumer model, is investing $19 million into the project in collaboration with JPMorganChase.
The Seymour facility will be part of Guardian’s advanced manufacturing hub and aims to bring frame production back to the U.S. after decades of offshoring. Using domestic steel and aluminum, the plant will feature robotic welding systems, advanced laser-cutting equipment, and a vertically integrated logistics model to efficiently produce bicycle frames. This move marks a significant step in reshoring bicycle manufacturing and creating high-skill jobs in the region.
What people are saying
In a recent quote, Brian Riley, CEO, Guardian Bikes, said, “This collaboration with JPMorganChase is helping launch a new era of American high-tech manufacturing and working-class job creation. We're not just building bikes—we're rebuilding an industry. And we're doing it with cutting-edge automation, good-paying local jobs, and an unwavering commitment to safety, quality, and resilience.”
Zoë Dobbs, Commercial Banker, JPMorganChase Middle Market Banking, added, “We are proud to play a small part in Guardian's journey to disrupt the bicycle industry. We look forward to the continued transformation of a core childhood pastime.”
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About the Author
Alexis GajewskiAlexis Gajewski
Senior Content Strategist
Alexis Gajewski is a manufacturing writer and editor with nearly 20 years of experience covering the people, practices, and technologies that keep industrial facilities running. For more than a decade, she served as Senior Content Strategist for Plant Services, creating content for plant managers, engineers, and maintenance professionals on a variety of industrial topics.
During her tenure, Alexis worked to develop the brand’s digital strategy and helped launch and produce Great Question: A Manufacturing Podcast. She also created The Lighter Side of Manufacturing, a weekly blog that explored the inventive and sometimes humorous side of the industry.
Alexis co-founded Influential Women in Manufacturing, a recognition program that honored 49 women in its first two years, earned an industry award for Best Product Launch, and received a proclamation from Illinois Governor JB Pritzker and a commendation from U.S. Senator Tammy Duckworth.
She also led newsroom operations and development at a large media company where she set editorial standards, developed training curriculum, and helped support AI adoption for more than 150 editors across 80+ brands spanning manufacturing, industrial processing, automation, and more.
Additionally, Alexis works as a freelance writer and editor, and her areas of interest include continuous improvement, the skilled workforce, and the role of emerging technology on the plant floor.
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