The ceremonial ribbon at the new North American headquarters of Toyota Material Handling, U.S.A. was cut by (from left) Toshiya Yamagishi, president of Toyota Industrial Equipment Manufacturing, president of Toyota Industries North America and chairman of Toyota Material Handling North America (TMHNA); Brett Wood, president & CEO of Toyota Material Handling North America (TMHNA); Indiana Governor Mike Pence; Ted Toyoda, chairman for Toyota Industries Corporation (TICO); Jeff Rufener, president of Toyota Material Handling U.S.A., (TMHU); and Columbus Mayor Kristen Brown.
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"The motors are designed specifically for forklifts," explained Niels Ostergaard, sales, product, parts and customer support & service representative (CSSR) training manager for TMHU. "These are not automobile engines." Initial testing has demonstrated a 20-30% increase in fuel efficiency, as well.
"Last year lift truck sales were up 8%," said Jeff Rufener, president of TMHU. "This year will be up 10%." In 2012, unit sales were 171,051, with 2013 forecasted at 185,000.
An additional safety feature includes an orange seat belt, so safety managers can easily see if the driver is wearing a seat belt.
Toyota also introduced a 12,000 lb paper roll special model to meet the challenges faced by the paper industry in moving paper rolls. "Paper and pulp accounts for 2.8% of GDP," said Rufener. "Compare that to the automotive industry, which is 4.5%."