Looking for the perfect Halloween costume? Google is here to help.
According to Ryan Whitwam for Geek.com: "Frightgeist is a play on the Google Zeitgeist roundup, which is an analysis of search trends the company does every year. Frightgeist operates in a similar way in that it uses search frequency to extrapolate trends, but it’s only for Halloween costumes. Because the stats are based on search terms, some of them are a bit odd. You can probably figure out what people were going for, though.
The main Frightgeist interface is an interactive map of the US with floating bubbles over medium and large metropolitan areas — basically anywhere Google has enough search data to rank potential costumes. Hover over one and it’ll tell you which costume is the most popular search, then you can click to see more stats. Clicking on individual costumes in the results gives you data about how it has trended over the years and how it compares to other costumes in its category."
To learn more read "Google’s Frightgeist map will give you the most unique Halloween costume" from Geek.com or visit Google’s Frightgeist map.
About the Author
Alexis GajewskiAlexis Gajewski
Senior Content Strategist
Alexis Gajewski is a manufacturing writer and editor with nearly 20 years of experience covering the people, practices, and technologies that keep industrial facilities running. For more than a decade, she served as Senior Content Strategist for Plant Services, creating content for plant managers, engineers, and maintenance professionals on a variety of industrial topics.
During her tenure, Alexis worked to develop the brand’s digital strategy and helped launch and produce Great Question: A Manufacturing Podcast. She also created The Lighter Side of Manufacturing, a weekly blog that explored the inventive and sometimes humorous side of the industry.
Alexis co-founded Influential Women in Manufacturing, a recognition program that honored 49 women in its first two years, earned an industry award for Best Product Launch, and received a proclamation from Illinois Governor JB Pritzker and a commendation from U.S. Senator Tammy Duckworth.
She also led newsroom operations and development at a large media company where she set editorial standards, developed training curriculum, and helped support AI adoption for more than 150 editors across 80+ brands spanning manufacturing, industrial processing, automation, and more.
Additionally, Alexis works as a freelance writer and editor, and her areas of interest include continuous improvement, the skilled workforce, and the role of emerging technology on the plant floor.
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