New public service campaign encourages girls to get involved in STEM
By Jane L. Levere for The New York Times
Bonnie Ross, head of Microsoft’s Halo game studio, says, “You have the power to bring new worlds to life.” Maya Gupta, a Google research scientist, advises, “Don’t just solve the problem, write the code.” And Lisa Seacat DeLuca, a distinguished engineer at IBM, suggests, “If you can imagine it, it’s possible.”
They are among the women featured in a public service campaign, debuting Monday, that encourages girls ages 11 to 15 to get involved in science, technology, engineering and math.
The “She Can STEM” campaign was put together by the Advertising Council in collaboration with General Electric, Google, IBM, Microsoft and Verizon.
The companies advised the Ad Council and the New York office of McCann Worldgroup, which did creative work pro bono, on the campaign’s development. Each also identified a female employee in a STEM field to be featured in the campaign, alongside women who work at Boeing and the Adler Planetarium in Chicago.
About the Author
Alexis GajewskiAlexis Gajewski
Senior Content Strategist
Alexis Gajewski is a manufacturing writer and editor with nearly 20 years of experience covering the people, practices, and technologies that keep industrial facilities running. For more than a decade, she served as Senior Content Strategist for Plant Services, creating content for plant managers, engineers, and maintenance professionals on a variety of industrial topics.
During her tenure, Alexis worked to develop the brand’s digital strategy and helped launch and produce Great Question: A Manufacturing Podcast. She also created The Lighter Side of Manufacturing, a weekly blog that explored the inventive and sometimes humorous side of the industry.
Alexis co-founded Influential Women in Manufacturing, a recognition program that honored 49 women in its first two years, earned an industry award for Best Product Launch, and received a proclamation from Illinois Governor JB Pritzker and a commendation from U.S. Senator Tammy Duckworth.
She also led newsroom operations and development at a large media company where she set editorial standards, developed training curriculum, and helped support AI adoption for more than 150 editors across 80+ brands spanning manufacturing, industrial processing, automation, and more.
Additionally, Alexis works as a freelance writer and editor, and her areas of interest include continuous improvement, the skilled workforce, and the role of emerging technology on the plant floor.
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