New public service campaign encourages girls to get involved in STEM

Sept. 11, 2018

The “She Can STEM” campaign was put together by the Advertising Council in collaboration with General Electric, Google, IBM, Microsoft and Verizon.

By Jane L. Levere for The New York Times

Bonnie Ross, head of Microsoft’s Halo game studio, says, “You have the power to bring new worlds to life.” Maya Gupta, a Google research scientist, advises, “Don’t just solve the problem, write the code.” And Lisa Seacat DeLuca, a distinguished engineer at IBM, suggests, “If you can imagine it, it’s possible.”

They are among the women featured in a public service campaign, debuting Monday, that encourages girls ages 11 to 15 to get involved in science, technology, engineering and math.

The “She Can STEM” campaign was put together by the Advertising Council in collaboration with General Electric, Google, IBM, Microsoft and Verizon.

The companies advised the Ad Council and the New York office of McCann Worldgroup, which did creative work pro bono, on the campaign’s development. Each also identified a female employee in a STEM field to be featured in the campaign, alongside women who work at Boeing and the Adler Planetarium in Chicago.

To learn more, read "Role Models Tell Girls That STEM’s for Them in New Campaign" from The New York Times.

About the Author

Alexis Gajewski | Senior Content Strategist

Alexis Gajewski has over 15 years of experience in the maintenance, reliability, operations, and manufacturing space. She joined Plant Services in 2008 and works to bring readers the news, insight, and information they need to make the right decisions for their plants. Alexis also authors “The Lighter Side of Manufacturing,” a blog that highlights the fun and innovative advances in the industrial sector. 

Sponsored Recommendations

Arc Flash Prevention: What You Need to Know

March 28, 2024
Download to learn: how an arc flash forms and common causes, safety recommendations to help prevent arc flash exposure (including the use of lockout tagout and energy isolating...

Filter Monitoring with Rittal's Blue e Air Conditioner

March 28, 2024
Steve Sullivan, Training Supervisor for Rittal North America, provides an overview of the filter monitoring capabilities of the Blue e line of industrial air conditioners.

Limitations of MERV Ratings for Dust Collector Filters

Feb. 23, 2024
It can be complicated and confusing to select the safest and most efficient dust collector filters for your facility. For the HVAC industry, MERV ratings are king. But MERV ratings...

The Importance of Air-To-Cloth Ratio when Selecting Dust Collector Filters

Feb. 23, 2024
Selecting the right filter cartridges for your application can be complicated. There are a lot of things to evaluate and consider...like air-to-cloth ratio. When your filters ...