screen cap from Media Presentation
Podcast: Ford offers hype, investment promises for EVs in Louisville

Podcast: Ford offers hype, investment promises for EVs in Louisville

Aug. 14, 2025
In this episode of Great Question: A Manufacturing Podcast, Robert Schoenberger of IndustryWeek discusses Ford's plans on creating a new manufacturing paradigm in Kentucky, and where it's fudging the numbers a bit

Key takeaways

  • There's more than a little bit of Tesla talk in Ford's announcement on Aug. 11, that it would invest $2 billion to retrofit its Louisville Assembly Plant to make a small electric pickup in 2027.
  • It's a bold, ambitious plan that's equal parts going after Chinese competition, heating up leftover Tesla ideas and taking advantage of the scale of a massive global automaker.
  • Pieces of the plan touch on multiple aspects of the manufacturing industry --  safety/ergonomics, manufacturing procedures, casting technologies and what the vehicle factory of the future might look like.

 


In this episode of Great Question: A Manufacturing podcast, IndustryWeek Editor-in-Chief Robert Schoenberger, who spent four years earlier in his career writing about the Ford plant for The Courier-Journal in Louisville, discusses Ford's plans, where it's fudging the numbers a bit, and how it hopes to create a new manufacturing paradigm in Kentucky, with a little help from Ford executives and engineers who spoke at the investment announcement.

Related articles and video:

About the Podcast
Great Question: A Manufacturing Podcast offers news and information for the people who make, store and move things and those who manage and maintain the facilities where that work gets done. Manufacturers from chemical producers to automakers to machine shops can listen for critical insights into the technologies, economic conditions and best practices that can influence how to best run facilities to reach operational excellence.

Listen to another episode and subscribe on your favorite podcast app

About the Author

Robert Schoenberger

Robert Schoenberger has been writing about manufacturing technology in one form or another since the late 1990s. He began his career in newspapers in South Texas and has worked for The Clarion-Ledger in Jackson, Mississippi; The Courier-Journal in Louisville, Kentucky; and The Plain Dealer in Cleveland where he spent more than six years as the automotive reporter. In 2013, he launched Today's Motor Vehicles, a magazine focusing on design and manufacturing topics within the automotive and commercial truck worlds. He joined IndustryWeek in late 2021.

Sponsored Recommendations

April 14, 2025
This paper addresses where leaks commonly occur, leak detection methods, and practical advice for an audit and repair plan. You'll learn why an ongoing leak detection and repair...
April 14, 2025
This special report explores the latest innovations in compressed air tech to help your facility reduce artificial demand and achieve greater system control. You'll also gain ...
April 14, 2025
Here are some things you can do in between formal preventive maintenance visits on your electric screw compressor to extend compressor life and prevent downtime.
April 14, 2025
They cost more than refrigerated dryers. They need more parts and service than refrigerated dryers. They increase demand for compressed air. So when should you use a desiccant...