New public service campaign encourages girls to get involved in STEM

By Jane L. Levere for The New York Times

Bonnie Ross, head of Microsoft’s Halo game studio, says, “You have the power to bring new worlds to life.” Maya Gupta, a Google research scientist, advises, “Don’t just solve the problem, write the code.” And Lisa Seacat DeLuca, a distinguished engineer at IBM, suggests, “If you can imagine it, it’s possible.”

They are among the women featured in a public service campaign, debuting Monday, that encourages girls ages 11 to 15 to get involved in science, technology, engineering and math.

The “She Can STEM” campaign was put together by the Advertising Council in collaboration with General Electric, Google, IBM, Microsoft and Verizon.

The companies advised the Ad Council and the New York office of McCann Worldgroup, which did creative work pro bono, on the campaign’s development. Each also identified a female employee in a STEM field to be featured in the campaign, alongside women who work at Boeing and the Adler Planetarium in Chicago.

To learn more, read "Role Models Tell Girls That STEM’s for Them in New Campaign" from The New York Times.