Silvertech: Technology sets its sights on seniors

Entrepreneurs are hard at work developing platforms, apps, sites and devices meant to help older adults manage their health, live independently and maintain family and social connections, all laudable goals. Let’s call their efforts silvertech.

Until a few years ago, “the whole tech world wasn’t sufficiently focused on this enormous opportunity,” said Stephen Johnston, a co-founder of Aging2.0, which connects technology companies with the senior care industry. “It’s changing quite rapidly.” He estimated that 1,500 silvertech start-ups had arisen globally in the past three years.

A couple of recent developments have intensified American entrepreneurial interest.

To learn more, read "To Reach Seniors, Tech Start-Ups Must First Relate to Them" from The New York Times.