Looking for the perfect Halloween costume? Google is here to help.
According to Ryan Whitwam for Geek.com: "Frightgeist is a play on the Google Zeitgeist roundup, which is an analysis of search trends the company does every year. Frightgeist operates in a similar way in that it uses search frequency to extrapolate trends, but it’s only for Halloween costumes. Because the stats are based on search terms, some of them are a bit odd. You can probably figure out what people were going for, though.
The main Frightgeist interface is an interactive map of the US with floating bubbles over medium and large metropolitan areas — basically anywhere Google has enough search data to rank potential costumes. Hover over one and it’ll tell you which costume is the most popular search, then you can click to see more stats. Clicking on individual costumes in the results gives you data about how it has trended over the years and how it compares to other costumes in its category."
To learn more read "Google’s Frightgeist map will give you the most unique Halloween costume" from Geek.com or visit Google’s Frightgeist map.
About the Author
Alexis Gajewski
Senior Content Strategist
Alexis Gajewski has over 15 years of experience in the maintenance, reliability, operations, and manufacturing space. She joined Plant Services in 2008 and works to bring readers the news, insight, and information they need to make the right decisions for their plants. Alexis also authors “The Lighter Side of Manufacturing,” a blog that highlights the fun and innovative advances in the industrial sector.



