Podcast: Scaling AI won't fix a shaky ERP foundation
Key Highlights
- Real-time data and embedded AI can help manufacturers increase capacity without adding headcount.
- AI scales best when data is captured at the point of work and agents are tailored to specific manufacturing roles.
- A strong ERP foundation provides governance; scaling AI on fragmented data can amplify errors and operational risks.
- Manufacturers should map, govern and audit AI before scaling, with every AI-assisted decision traceable and accountable.
In this episode of Great Question: A Manufacturing Podcast, Smart Industry's Sarah Mattalian and Nancy Majure, the head of product for Adaptive ERP at QAD, explore how manufacturers can scale AI without adding headcount by improving real-time visibility, data quality, and workflow integration.
Below is an excerpt from the podcast:
Sarah Mattalian: Hello, everyone, and welcome to another episode of Great Question: A Manufacturing Podcast, this one by Smart Industry. My name is Sarah Mattalian, and I'm a staff writer at SI. And I'm joined for this episode by Nancy Majure, the head of product for Adaptive ERP at QAD, a global enterprise software company that specializes in cloud-based applications for manufacturers across industries. As manufacturers across verticals continue to adopt AI agents in company functions, many struggle with scaling their AI-driven operations. While there are a handful of reasons why manufacturers struggle to scale and successfully implement AI, issues mainly arise in data collection and scaling AI agents for factory floor deployment. However, some manufacturers are scaling AI without adding headcount. They are able to scale based on frontline results, not pilot data. Nancy Majure is here to tell us what headcount neutral scaling looks like in a live manufacturing deployment, the architectural decisions that make AI scale without adding operational overhead, and where manufacturers get this wrong when they try to scale AI without the right ERP foundation. But first, a little about Nancy. Nancy has spent more than three decades in manufacturing technology, starting her career in the early 90s and working across the industry since. Today, she leads product for QAD's adaptive ERP, where her focus is on how AI can live inside the systems manufacturers already trust rather than alongside them. She's also written recently about the risks of shadow AI and bolt-on tools in the ERP, which we'll get into today.
NM: Hi, Sarah. Thank you so much for having me today.
SM: Yeah, thank you so much for being here. We are at the QAD Champions of Manufacturing Conference in Chicago today.
NM: It's a big event. We have quite a few customers and prospects as well as analysts and of course our partners. So this is a big event for us. This is our annual, let's show the proof of what we've said that we would do.
SM: Yeah, for sure. Can you just start off by telling me a little bit about your career and how you started in this industry?
NM: Yeah, you know, it's an interesting story. I started out in the early 90s. Actually, my education was a very good liberal arts education. And so I graduated with a degree in English and two minors, one in psychology and sociology. I was very quickly brought to reality the fact that I was starving to death. So I started working at a brand new greenfield manufacturing plant. And at that time people had to do data entry. And so I came in just right at the bottom doing data entry, and it was one of those indications of how business was at that time. There was no automatic recording of data. And even that early in my career, I started seeing the potential, the potential for if we had this data amalgamated, the brain trust that would sit around the table at the production meetings And they were able to evaluate trade-offs and make good decisions, but it was all tribal knowledge in their head. And so I've been very fortunate to work for QAD now for 22 years. And manufacturing is my passion. You talk to my customers, you talk to my colleagues and to our partners. And this is one of the most exciting times I can think of in my career. to be in manufacturing.
SM: Well, thank you so much for being here today to kind of talk about that, especially with data and your experience doing that. And as AI is being scaled in manufacturing, that's super relevant. So I kind of wanted to start off by asking how you define headcount neutral scaling and kind of describe to me what that looks like in manufacturing settings.
NM: That's a really good question. A lot of conversations these days are about headcount and we hear a lot about the lack of skilled labor, for example, or the difficulty in retaining people. But this concept of headcount neutral scaling, it essentially means that a manufacturing plant can take on more volume, more complexity, perhaps even add on a new customer program without having to go back to that old paradigm If I'm going to produce more, I have to add more headcount. And so what's the reason why that's finally possible? This headcount neutral scaling and I think it boils down to is that it's finally possible to have real time visibility. So if you think about it, when your frontline workers can see line performance issues or potential downtime problems or quality issues as they happen, and we're not talking about in a report that comes three days later, we're talking about right in the moment, they're not only capable of resolving that problem before it becomes a greater problem, but then with the tools that we have available, the AI embedded in their workflow can begin to learn about how those decisions are made and become better and better and more proactive. And so I want to make sure that we're not emphasizing that it's about doing more with fewer people by just putting greater pressure on them. Instead, it's about giving those people you already have the proper information, the proper tools, and that powerful dissemination of what's happening to make recommendations so that the plant can run closer to fully optimized capacity.
SM: Thank you for explaining that. Can we get into a little bit more about what this scaling requires from manufacturers architecturally and what decisions go into scaling AI specifically without operational overhead?
NM: Yeah, that's I think that's a problem that has faced a lot of manufacturers I've talked to because we all know there's a lot of hype out there about AI. It seems to be the panacea. You can just throw it on top of anything. It's going to work. It's going to solve all of your problems. But there are very important. architectural decisions that need to go into a manufacturer really being able to adopt and get benefit out of this. And I think one of the most critical things is data. Data absolutely has to be captured at the point of work. So whether it's at the line level or at the shift level or at the moment that an invoice comes in in an e-mail, Getting that data in real time, not trying to reconstruct it later from some spreadsheets, is that foundational architectural decision. So you get that real time data. But the second piece of this is that for scaling of AI to actually be effective, that AI has to be a part of every individual's daily workflow. So if it's sitting adjacently and someone has to remember to go look at a dashboard or look at some analysis, you're not gonna get that efficiency that you would that as I'm just doing my job, my AI companion is popping up and saying, hey, I'm perceiving a problem. There's a disruption here. There's something to deal with. So there's the data. There's the ensuring that AI is actually just part of their job, not something adjacent to it. And then finally, you really want those purpose built role specific agents that are it's different from having a generalist AI that's just trying to do everything. If you think about it like this, an agent that's specifically tuned for aligned leaders decision making. is going to be very different than an agent that's tuned for, let's say, a scheduler or a buyer or a planner. Each of those roles have different objectives, they have different KPIs, and they have different business logic that goes into their decision making. And so if you are able to get these three things right, getting your data in real time, embedding the AI so it's just part of the job. And then third, having those specifically tuned agents that work alongside and are the partners or the assistants of these roles, all of a sudden what you're gonna find is that AI in the concept of scaling it, that overhead is, you're not having to deal with extra systems, you're not having to employ extra headcount to run those. Instead, it becomes just a natural extension of how the plant operates already.
SM: And I'm curious kind of how ERP plays a role in all of this. So why is having the correct ERP foundation important, and what happens if manufacturers try to scale AI without the right ERP foundation?
NM: Wow, there's a lot packed into that. I've been saying for years, we've been saying for years, ERP is not going to go away. ERP is that foundation. It's that system of record. It is that single version of the truth. And it's that place where your production data, your quality specifications, and your financials, they all agree. They're all reconciled together. And so I think it's important to note that AI absolutely will not fix a shaky foundation. In fact, it will amplify it. At machine speed, it will amplify it. And so that ERP is that foundational deterministic system that really puts those guardrails in place to ensure that you're not putting your operations at risk.
So the most common pitfall is essentially I see manufacturers bolting these kind of generalist third party AI systems on top of their ERP instead of building into it. And what that does is that they are, first of all, they're not thinking about the importance of the governance. So ERP by its very nature is intended to be deterministic. So always, I put in A, I'm going to always get out B. There have been decades of work that has gone into building out the business logic and the governance and the controls and the rules around what happens within your business. And so since ERP is deterministic, a lot of generalist AI is going to provide you those probabilistic responses. And so it's going to give you probably the most likely answer as opposed to what would be the right answer. So when that AI is sitting outside of your governed environment, it doesn't take much, a single bad signal, hallucinated potential spike in demand that can trigger a snowball effect that can actually be very damaging to a business. triggering over purchasing, triggering overstock. And so that first pitfall is trying to think that you can get outside of the bond, the boundaries of an ERP deterministic system.
But the second one, and I think it's all too common, especially manufacturers that have been around for a while is fragmentation. And you'll see it so often in companies, especially where they don't have a solid ERP single version of the truth. You have production data in one system, quality in another, maintenance in another, perhaps you have your financials someplace else. And the reality of their current life without AI is that they spend a lot of time and a lot of effort in reconciliation between those systems. They do not always agree. What happens is if you then try to scale AI on top of all of that, it's literally just going to scale the disagreements between the systems.
SM: Wow, that seems like not a situation that manufacturers want to be in ever.
NM: No, definitely. I quite frequently say that if you would not trust an unsupervised intern to execute a particular transaction or to stay within your financial controls, you absolutely should not trust an unvetted third party AI to do it either.
SM: And if I could just ask another follow up, you mentioned governance, which that's a really big term right now. Can you kind of expand on why having governance in AI that you're using is important. And again, kind of what happens if you don't have that?
NM: Oh yeah, it's and especially in regulated industries. So, you know, for example, if we talk about food and beverage, they're really facing this FSMA 204 traceability requirements. And in a 24 hour period, they have to be able to turn around and provide full traceability in the event of a recall. Similar requirements exist in the life sciences world. They have 21 CFR part 11, which is all about the audit trail capabilities. What happens with a bolt on AI that sits outside of your governance model is that it literally breaks that accountability cycle. And that chain of accountability is certainly is something that regulators always expect.
Smart Industry covers the digital transformation of manufacturing and the IIoT for industrial professionals.
SM: Going back to ERP, what are some preventative measures that manufacturers can take so they can have the right ERP foundation?
NM: You know, it doesn't have to be rocket science. I think that the very first and most important thing that a manufacturer manufacturer can do because all manufacturers are feeling the pressure. They have to adopt this, but very pragmatically start by mapping the AI you already have running. Now I wanna be sure to mention this that includes the official AI as well as the unofficial AI because you just simply can't govern what you can't see. And I see it on a regular basis when I encourage companies to take a step back, map out what they have. They're always surprised by how much shadow AI employees have introduced. Now, it's not a nefarious scheme on the fact that the employees, employees want to do their job. They want to do it well, they want to do it efficiently, and they want to move faster. And so that's really the first piece, understand what you have and understand your exposure. And then once you do this, it's interesting, I've seen so many different variations on evaluation criteria.
But to me, the evaluation criteria comes down to before you even get started, think in terms of what are the benefits of native AI, versus bolt on AI. And that's really your real evaluation criteria if you want to scale this and do this safely. It absolutely should not be an afterthought. And so I emphatically tell multiple people this, before any AI tool is ever allowed to touch your production financial data, your production data or your financial data, ask the question, Does this AI live inside my governed systems or is it just adjacent to it? Because it makes a big difference. And so once you've gone through the mapping, once you have gone through the evaluation of what's best for us, native versus bolt on. You absolutely, regardless of your industry, you have to build for auditability from day one. And I'm a firm believer that every single AI assisted decision, it has to be traceable. There has to be a log and it has to be traceable back to first of all, what data was used to make that decision. And second of all, who is accountable for making that decision. Because I can guarantee you at some point an auditor or a customer is going to ask you for proof of some of those things and you don't wanna be scrambling for that. So you get the data foundation and governance right first. The scaling of AI then kind of becomes the easy part. I always say map it, govern it and audit it. If you put that clean three-part structure into your preventive measures for this, you're going to see a much more satisfactory outcome.
SM: And I think I kind of know the answer to this already, but should manufacturers get the foundation right first or run the AI work in parallel?
NM: You know, that's so funny. I wish it were a black and white answer. There are certain aspects of AI like First and foremost, if you are able to get your connected workforce in real time visibility out on the shop floor, that can go in early and it will start paying off immediately. But I do advise that the deeper, more agentic decisioning, it really should wait until the data underneath it is trustworthy. If the data underneath it is not trustworthy, you're not gonna be able to trust the agentic decisions and recommendations.
SM: After going over all of this, do you have a case study of a manufacturing company that scaled without headcount and with the right ERP foundation successfully? And alternatively, do you have a case study of a company that might have not been so successful and had to try again.
NM: Yes, cases of both. The very first one, the case of a manufacturer that scaled without having to increase head count is, I think of this company, customer of ours based out of Texas. They're a family owned HVAC and refrigeration coil manufacturer, company called Coil Specialist. And this is kind of like a little microcosm, but it's very indicative of how this can scale. And so the situation they were in, they had about 67 frontline workers, but business was going well. It was beginning to grow, demand was beginning to increase. And so they were looking to scale their frontline up to like, let's say about 100 frontline workers. But as we know in business, that growth doesn't come immediately. And so you can't just immediately go out and hire the delta number of employees. So instead, they decided, let's focus on one production line. And they focused on, let's get real-time visibility. into what's going on in that production line. Let's engage our frontline around it. Let's give them the information they need. Let's give them the analytics they need with AI. And what's so cool about it is that within 90 days, 90 days, they saw a 37% increase in productivity. Wow. And even cooler. It drove up their daily throughput on that one production line by 68%. Wow. And so really, they didn't add headcount on this, but by bringing in, they were essentially bringing in extra production hours to the existing shifts. And so this is kind of an example of that headcount neutral pattern in miniature. But it does scale. And so real capacity growth can outpace headcount growth if you're driving it with visibility and with an engagement and with really truly governed AI that understands your business and is tuned to what you need to do. You can do that without having to throw more bodies at the line. Now, the second part of your question was about failure.
And I can't really point to a particular company. I see it a little bit more like a pattern and I've seen it over and over again. Manufacturers get excited. I mean, we all see it. We see it in the industry documentation, we see it in the blogs, we see it on LinkedIn. It's something to be excited about. Manufacturers get excited and so they just start layering on AI, you know, maybe on top of their forecasting, maybe on top of their scheduling, but they're layering it on top of what is basically fragmented and ungoverned data. And so, man, for a few weeks, it looks great. They're like, wow, look at us. We're rocking it with AI. And then boom, a bad signal comes in. And it's probably because the underlying data is just not connected properly. And that bad signal can trigger a real decision like issuing an unnecessary purchase order, or heaven forbid, canceling a customer commitment. And so what happens? Inevitably, they pause that AI initiative, they go back and start working on fixing the data and the governance model that they should have built in the first place. But unfortunately, this often gets labeled as an AI failure. It's not an AI failure. It's about kind of got the cart before the horse. We scaled the decision making before we scaled the trust in the data that was underneath it.
But what's not to be excited about, right? It's a time of great change.
SM: And I mean, as this adoption is accelerating, what is the biggest risk that manufacturers aren't watching closely enough as they're getting ready to move forward with this? Because it is exciting.
NM: Yeah, is I would say that With all innovation and excitement and transformation, we have to keep our eyes open to the risk. And I do have concern that there are two particular things that sometimes manufacturers are maybe not paying enough attention to. The first one to me is protecting their proprietary data. If if you expose your intellectual property to the to the wild Wild West of AI and LLMs, there is literally no delete button. If your information is exposed out there and it gets incorporated into a learning model, it is highly likely that some of your. protected information could actually wind up being exposed to a competitor. And so those moats around your data is critical. Please do not expose your data to the Wild, Wild West. But the second thing, and I'll hear it come up occasionally and then it sort of goes back down, is we have to remember that if we are applying a third party AI that exists outside of our governance model, you are really, truly expanding your threat level for cyber attacks. And so I urge caution with that to protect your data and then also make sure that you are proceeding with this in such a way that you are not opening up your opportunities or your business to cyber attack.
SM: That kind of sounds like a like a Pandora's box situation almost like.
NM: It can be.
SM: But aside from what manufacturers might not be paying attention to or those risks, After everything we've talked about, what are some things that excite you and what are you looking forward to seeing over the coming years as this continues to grow?
NM: This is a great time to be in product management, especially for manufacturing, especially for ERP. And there's a story I like to tell. I kind of alluded to it at the beginning, but my start in manufacturing every single day started with a production meeting. And sitting around the table were representatives from all of the business and something would just get tossed on the table. We have a supplier who's had a quality issue and that's going to affect what we're going to be able to produce. Each person around the table, depending upon their role, they all have their KPI staff to live up to. whether it's on time and full, whether it's quality, whether it's margin, customer satisfaction, all of those things. And essentially there would be a huge trade off discussion to decide, what should we do? Well, now we can, I just completely envision this not too distant future where all of this information, all of the KPIs are available to be able to be considered in making these decisions. And being able to see at the moment, if I make this choice, it will have this impact on OTIF or this impact on customer fines to us for being late or quality issues or recalls or whatever. It is the amalgamation of what used to be so manual to be able to have all of that together and to be able to evaluate those trade-offs and say, look, if I make this decision, this is the impact. Can we live with this? That is something I envisioned a few decades ago, but now it's reality. And having this contextualized data where we can interact with it in natural language and get good, meaningful, solid data for decision making, I think the gates are just beginning to open into the possibilities for scaling and for really taking business to that next level where we're all working at optimum levels, our plants are operating just like well-oiled machines, and we are able to do that headcount neutral scaling successfully for our businesses to grow.
About the Podcast
Great Question: A Manufacturing Podcast offers news and information for the people who make, store and move things and those who manage and maintain the facilities where that work gets done. Manufacturers from chemical producers to automakers to machine shops can listen for critical insights into the technologies, economic conditions and best practices that can influence how to best run facilities to reach operational excellence.
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About the Author
Sarah Mattalian
Sarah Mattalian is a staff writer for EndeavorB2B's Manufacturing Group.


