Mobile devices are taking over the planet. According to a 2013 Cisco report, there will be more mobile devices than the seven billion people who inhabit the earth by year-end. What's more, the report predicts there will be a staggering 10 billion mobile devices by 2017.
Indeed, an entire global generation — millennials — communicates primarily through a combination of mobile devices and social media. In keeping with the times, 71% of companies are considering custom mobile apps, according to Symantec's 2012 State of Mobility Survey. And one in three enterprises is actively rolling out a mobile app or already has done so.