Voices: Big Picture Interview

Big Picture Interview is a Q&A series featuring industy thought leaders.

Work backward to move forward

In this Big Picture Interview, figure out the true problems you want to solve before you plot a course of action.

Sep 7, 2016

Jennifer Ford is the North America presales design thinking lead for SAP – a long way of saying she works with SAP’s customers to help them understand and address the production, operations, and organizational problems they want to solve. At the SAP Manufacturing Industries Forum in suburban Chicago in June, she spoke about the value of design thinking and taking a holistic approach to problem-solving – working backward from desired outcomes rather than troubleshooting haphazardly. Afterward, Ford talked to Plant Services about why this approach is more effective and keys to making it happen.

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