Growing a green corporation: Meeting the next great disruptive challenge of the 21st centuryDownload Now
Since the Industrial Revolution, our society has been driven by an increasing pace of change in business and technology. Every decade or two, we have faced a new and disruptive event that challenges business and creates opportunities — the locomotive, the electric light, the automobile, the airplane, the television and the computer, to name a few.
But the greatest disruptive event of the next 20 years may come not from a single invention, but from the world around us — that is, climate change.
How your business responds to the climate challenge can either differentiate you from the competition and launch new and successful products, or make you the focus of consumer backlash and eroding margins.
This paper will explore the environment as a disruptive force in business, examine the consequences of inaction, and propose the benefits of a proactive environmental policy. It will describe increasing levels of investment that a small company, an enterprise or an industry can make to address the challenge and develop a business case. The paper ends with a concrete roadmap to lead you from today's "business as usual" to a long-term sustainable approach to growing a green corporation.