Atlas Copco has completed the re-branding of its Specialty Rental Division
Atlas Copco has completed the re-branding of its Specialty Rental Division. Formed in 2007, Specialty Rental offers compressed air and power solutions via six rental companies. In a two-step process, starting in 2008, the six independent rental companies were re-named to emphasize their link with Atlas Copco. This initial phase in re-branding also ramped up the interaction between each of the rental companies, pooling equipment resources and specialist expertise. The second and final phase of rebranding will see the existing six rental companies homogenize into one and adopt the single name of Atlas Copco Rental.