Changing Workforce

To bring in talent, manufacturing 'must sell itself' to students

By MiBiz

May 14, 2018

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Like many West Michigan-based manufacturers, Wolverine Coil Spring Co. has adopted an all-hands-on-deck approach to counter industry stereotypes and address talent-attraction challenges. 

Increasingly, the Grand Rapids-based metal fabricator has been bringing in people of all ages for factory tours in an effort to become more transparent about the manufacturing career opportunities in the community, and to offer a more hands-on look at modern industry.

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