Robots, digitization, manufacturing: The digitization of manufacturing is a pretty big topic these days. The vision for an information-driven model that touches nearly every aspect of the product transformation process is pretty exciting. It can also be – for those in the midst of it – a pretty heavy mix of anticipation, excitement, skepticism and trepidation.
Is there an industry that has some lessons for manufacturers? I don’t think you have to look too much further than marketing.
Read the full perspective at forbes.com.