Manufacturing is a lifeline for Michigan and General Motors, which is why Mary Barra and her team will roll out the welcome mat at 10 of its facilities for young folks to come visit.
She’ll be joined by thousands of other companies doing the same as Manufacturing Day is held on Oct 6.
More than 2,000 events are planned across the U.S. with more than 200 in Michigan — making it the top state for related activities.
The goal: expose more young people and their teachers, parents and others to the great jobs and careers in manufacturing.
Barra, chairman and CEO of the world’s largest automaker, knows doing so will only help its cause.
Like most manufacturers, GM is working to address growing talent needs brought on by dramatic shifts in technology and changing demographics.
Amid that backdrop, Manufacturing Day was launched in 2012 by the Obama administration. It’s held the first Friday in October to celebrate manufacturing and break down dated stereotypes of the industry from dank, dirty and noisy days of old to today’s advanced manufacturing, which is high-tech, sleek and quiet.
Despite a new administration in the White House seemingly intent on dismantling some earlier programs, Manufacturing Day was left untouched. A wise decision.
“It’s my hope more students join us in the technical fields required to lead in the future of mobility,” said Barra.