Social is a contentious issue for manufacturers. Despite the many massive transformations in the marketing space — namely, digital transformations — manufacturers haven't been caught entirely up to speed.
Many in the B2B space in general wonder if there are audiences on social that even care to look at their content — or if their audience is on social at all.
B2B customer profiles are changing, though. They’re now younger and spend more time researching information related to their jobs online, according to Google. And over the past few years, YouTube and LinkedIn have retained reining status for manufacturers.
Read the full story on crainscleveland.com.