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Tesla's future hinges on reinventing auto manufacturing. Can it pull it off?

By Joann Muller, Forbes

Aug 05, 2016

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In his quest to create a future built on sustainable energy, Tesla Motors Chief Executive Elon Musk has ticked off a long list of initiatives his company plans to pursue next: everything from electric buses and semi-trucks to driverless car-sharing networks and solar energy production.

The most important part of his strategy, however – the one on which everything else depends – is also the least sexy. It’s a sprawling, 5.3-million-square-foot, white industrial building, more than a half-century old. Unless Tesla can figure out how to make this 54-year-old assembly plant in Fremont, CA, run as smoothly and efficiently as its electric cars do, in high volumes and profitably, the rest of Musk’s master plan is just a pipe dream.

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