Poolsure built a solid business over 20 years, selling chemical treatment products and servicing commercial aquatic facilities, from community pools to water parks, throughout Texas, Florida and Louisiana.
Yet the family-run business is more than your average pool company. Beyond the typical hands-on pool maintenance, Poolsure is making a splash with new services that leverage the industrial internet of things (IIoT) to automate water management, queue up chemicals delivery and support proactive pool monitoring.
Thanks to its new strategy, made possible with the Telogis IIoT platform, Poolsure is no longer bumping up against the competition solely around price.
"It gives us the ability to utilize technology to open up doors in the otherwise commodity-driven chemicals market," explained Alan Falik, president of the 120-person company, which has a fleet of 40-plus drivers tending to commercial pool clients. "Now we're selling product as a service -- our customers never have to worry about their chemical levels or about calling us because they ran out of product."