GE ad featured during Olympics focuses on changes in manufacturing
Aug 22, 2016
An advertising campaign that has held the attention of Olympics viewers longer than almost any other spot on television does not feature athletes, or their parents, or cars.
It’s set on a factory floor.
But the latest campaign by General Electric cuts to the heart of a crucial issue for companies and their workers today: the changing nature of manufacturing. The GE ads, which appeared on more than 100 million screens over two weeks, show a woman named Sarah building a jet engine. In one version, she explains to a touring family that GE can be “digital and industrial”: It builds machines that talk to each other, but people program those robots.
Read the full story on expressnews.com.
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