Can Rochester rise from the rubble and regain its manufacturing title?

By Kai Ryssdal

Sep 29, 2016

American manufacturing, like a great softball game, is being illustrated as a comeback story waiting to happen during the 2016 presidential election. There’s been a vow to uproot overseas factories and bring them home from one side, a plan to spark a new manufacturing renaissance on the other and threats to punish those who choose to take production elsewhere from both.

But can that actually happen?

To find out, we went to Rochester, New York, once a manufacturing company town trying to rebrand itself as a town of companies, and a microcosm, perhaps, of America’s ongoing battle with a shifting industrial landscape.

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