Jay Rogers of Local Motors wants to upend common wisdom. Manufacturers should run through tons of potentially good ideas and then test them out, he believes, to see if people actually want what they’re making before going full scale. And Rogers thinks microfactories are the way to do it.
Local Motors, a company Rogers founded, is a community-driven platform that’s all about designing, prototyping, and manufacturing hardware—real stuff, you can touch or ride in. This is made possible using a microfactory, which can achieve a much smaller scale for production than traditional manufacturers and allows for rapid prototyping and on-the-fly iterative design.
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