Adidas will open its first manufacturing facility in the U.S., the German sports shoe retailer announced on Wednesday. The Atlanta-based, 74,000-square foot site is expected to begin operations sometime in the second half of 2017. It is the second of two so-called “Speedfactory” sites.
The first Adidas Speedfactory pilot launched in Germany late last year. The factories depend on the automation of robots, which TechCrunch reports will collectively yield 50,000 pairs of shoes a year, but Adidas says it will also source local materials and skilled laborers.
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