Perspective: Why manufacturing companies must embrace disruptive change to survive

By Zvonimir Mršić for the Huffington Post

Aug 27, 2015

The manufacturing industry is currently confronting a number of challenges. First, manufacturing is no longer an industry that attracts the "best and the brightest." Tech-savvy young Millennials prefer to work for technology giants like Google or startups like Airbn. As a result, manufacturing companies are facing a lack of entrepreneurial spirit.

Second, the big-sized market players in manufacturing are not agile enough to accept new trends that emerge from the daily market communication of consumers. Today, the consumer wants to be involved in the process of creating the product or service - something that requires much greater flexibility and interactivity from manufacturing companies.

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