Honeywell’s product launch video of the Uvex Turboshield won a New England Emmy Award for editing. The award, from the National Academy of Television Arts and Sciences (NATAS), recognizes superior editing in short promotional videos, public service announcements, commercials and opens. The video was made to convey the features of Honeywell’s Uvex Turboshield face shield, a face protection system developed in response to customer research.
The concept for the product launch video originated from Honeywell’s continuing goal to create products that increase safety for all workers. In order to make the Uvex Turboshield prominent and memorable, the (add)ventures video team used a slow motion technique and edited the video in a manner that emphasized the intensity of industrial environments and the need for the product.
The Academy’s Emmy Award is an honor in television for creative achievement. The Boston/New England chapter represents all the broadcast markets in Maine, Massachusetts, New Hampshire, Rhode Island, Vermont and Connecticut (except for Fairfield County).