Americans are more likely to purchase products that are Made in America

Source: Harris Interactive

Nov 16, 2010

Three in five Americans (61%) say they are more likely to purchase something when the ad touts it is "Made in America," and only 3% say they are less likely to buy it. Just over one-third (35%) of U.S. adults say they are neither more nor less likely to purchase a product when an ad emphasizes it is "Made in America." These are some of the findings of a recent Adweek Media/Harris Poll survey of 2,163 U.S. adults surveyed online between July 27 and 29, 2010, by Harris Interactive.

Age plays a role with how likely someone is to buy American; the older one is, the more likely they are to do so. Three-quarters of (75%) U.S. adults 55 and over say an ad emphasizing a product is "Made in America" would make them more likely to buy that product as would two-thirds (66%) of those 45-54 and three in five (61%) of those 35-44. This number drops considerably for the youngest Americans, with just 44% of those ages 18-34 saying an ad emphasizing a product is "Made in America" would make them more likely to purchase it while over half (52%) say it would make them neither more nor less likely to do so.

There is also a regional difference. Two-thirds of Midwesterners (67%) say they are more likely to purchase a product when an ad emphasizes it is "Made in America". This drops to six in ten Southerners (61%) and Easterners (60%) and just over half of Westerners (57%) who say the same.

 

Total

2009

Total 2010

Age

Region

18-34

35-44

45-54

55+

East

Midwest

South

West

%

%

%

%

%

%

%

%

%

%

MORE LIKELY TO BUY IT (NET)

59

61

44

61

66

75

60

67

61

57

Much more likely to buy it

28

26

15

20

29

39

22

32

25

26

Somewhat more likely to buy it

31

35

29

42

37

37

38

35

35

32

Neither more nor less likely to buy it

37

35

52

37

30

22

36

31

36

38

LESS LIKELY TO BUY IT (NET)

3

3

4

1

4

3

3

2

4

5

Somewhat less likely to buy it

2

1

2

1

1

1

2

1

2

1

Much less likely to buy it

2

2

2

1

3

2

2

1

2

3

Note: Percentages may not add up to 100% due to rounding 

Show Comments
Hide Comments

Join the discussion

We welcome your thoughtful comments.
All comments will display your user name.

Want to participate in the discussion?

Register for free

Log in for complete access.

Comments

No one has commented on this page yet.

RSS feed for comments on this page | RSS feed for all comments