NSF International has announced a new eco-efficiency protocol, NSF Protocol 352 (NSF P352), for the validation and verification of eco-efficiency analysis. BASF is the first to have its Eco-Efficiency Analysis (EEA) methodology used to evaluate the economic and environmental impact of products or processes validated by NSF, an independent, not-for-profit organization committed to improving and protecting public health and the environment.
Eco-efficiency means creating more goods and services while consuming fewer resources and generating less waste and pollution. NSF P352 establishes requirements for the content of an eco-efficiency analysis to ensure consistency, objectivity and transparency in all eco-efficiency analysis, which is necessary given the influx of greenwashing. In BASF’s case, it also provides a means for verification of BASF’s individual EEA study results adhering to the eco-efficiency methodology.
NSF P352 was developed, reviewed and approved by a diverse group of stakeholders from academia, industry and consumer product companies to fulfill the need for an objective and universal method for companies to analyze the sustainability of their products and services. BASF’s product stewardship team initiated the development of NSF P352, working in cooperation with NSF International and these other independent organizations, by which BASF’s EEA methodology was validated.
BASF’s EEA, of one of its Joncryl products, a water-based resin for the printing and packaging industry, is the first study to undergo verification by NSF International for eco-efficiency analysis. For successfully completing these verification processes on both the eco-efficiency tool and for the data relating to the eco-efficiency of its Joncryl product, BASF can use the NSF Mark in literature and marketing materials highlighting the EEA tool and Joncryl. BASF’s study results and findings of the verification process are also listed on NSF’s Web site. The verifications are valid for three years, after which time the EEA will be re-evaluated and updated.
BASF’s EEA tool quantifies the sustainability of products or processes throughout the entire life cycle, beginning with the extraction of raw materials through the end of life disposal or recycling of the product. It compares two or more products analyzed from the end-use perspective to obtain comprehensive data on the total cost of ownership and the impact on the environment. The analysis can be applied to all market segments ranging from printing and packaging to automotive.