IFS has released a primary research study suggesting that interest in enterprise resource planning (ERP) integration with social media sites may be leveling off.
In the study, 54.8 percent of respondents said they thought integration with social media would be an important factor in ERP software selection in the future, whereas 58 percent had expressed that sentiment in 2010.
The study is based on an August, 2013 survey of more than 200 executives at mid to large industrial companies. IFS conducted a similar study in 2010, and the trend line between the two studies indicates that while there is still interest in integrating ERP with social media, that interest has diminished somewhat over the last three years. There is, across multiple industries, a trend towards what is referred to as enterprise 2.0, or the use of social media technologies in business settings.